HeadStart, KickStart

HeadStart Day 3 – Afternoon Session

Afternoon session started with Mr Deepak Srinivasan‘s thoughts on Product Management.

Role of a Product Manager:

  • Owns the business plan of the product.
  • Has a 360 degree view of the prodcut
  • THE go to resource for all questions, decisions
  • Directs Life cycle, Engagements
  • Is the “CEO Jr.” of the prodcut.
  • Creates
    • Spots the opportunity
    • Sells the plan
  • Manages
    • Life Cycle
    • Socialization
    • Executive Board
  • Coordinates
    • Finance
    • HR
    • Sales
    • Development
  • Directs
    • Program Management
    • Product Marketing
    • Internal Evangelization
    • Business Development
  • Product Requirements Document
  • Market Requirements Definition
  • Role in Innovation
    • Socialize – Meet people and talk to them
    • Gather – Listen, Find, Stimulate and Conveive
    • Culture – Receptivity, Recognize and Rejection
  • Hiring
    • Engaged
    • Passionate
    • Reflective
    • Gatherer
    • Hunter
    • Visualizer
    • Communicator
    • Integrity
    • Rule Breaker
    • Leader
  • Product Management 2.0
  • Markets have changed forever
    • A segment of One
    • A Million Segments
    • All need addressing
  • Delivery has changed forever
    • Real-time
    • Re-usable
    • Re-combinant
  • Real-time PM
    • Strategy
    • Delivery
    • Operational
  • Startups
    • Help replicate thinking
    • Helps reduce I/O, improves productivity
    • Engineering delight
    • Independent voice to Shareholders, Board
    • Greatly improves chances of success
  • Grow up
    • PMs most often manage people that outrank them or dont report to them.
    • CEO, Executive team should communicate and reinforce the universality of the role.
    • Share the role and introduce the PM to your Board of Directors.
    • Have project, program management and product marketing report into PM.
  • So you reap..
    • Its never 2 early, its habit forming – that’s good
    • Retrofitting a PM culture is often impossible
    • PM’s make some of the best founders, CEO’s
    • You owe it to your business, your shareholders.

Deepak recommends Crossing the Chasm for understanding how to sell to customers.

You can write to Deepak at deepak {AT} mobiance {dot} com

Cost based funding and Startup Culture – Ashwin Masheh, MapUnity

  • Recipe for Success 🙂
    • Don’t have any money
    • Want to retain autonomy/control
    • Want to survive, even prosper
    • Want to work with large firms and develop scale
    • Want to attract talented people at affordable pay
  • Problem with selling
    • Pre-conceived ideas of rich/poop and their needs
    • Cash cow syndrome
    • Low impact, as a startup
    • Financial uncertainty
    • Cultural implications
  • Technology Ecosystem
    • Offline workbench
      • Client-side software that can allow data to be created offline, and synced with online platform data.
    • Independent, domai-specific APIs
      • OpenLayers-based application interface allows other software developers to build on top of the Mapunity platform. Custom APIs for specific domains – traffic, shopping, health, etc – will also be developed
    • Geo-search and indexing
      • Hierarchical as well as spatial searches possible, as is searching across databases and communities hosted on single platform.
  • GIS Telecom synergies
    • Call origin Mapping
    • Mobile data collection and query
    • Device-linked software development
  • Other focus areas of MapUnity
    • energy hub
    • mapmedia GIS
    • e-City
    • udhavi
    • relief GIS

This concludes the 2 day HeadStart for 2008. Look for more updates on www.HeadStart.in and www.KickStart.in

Do write to me (hari {AT} kickstart {dot} in) or leave a comment on any of these posts if you want to get in touch with our team.

1 thought on “HeadStart Day 3 – Afternoon Session

  1. wow, hari…

    you have covered the last leg of the event very well. now, i dont know what i am gonna write in my blog 🙂

    nonetless, great work , man!

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