In this era of Digital Health, Entrepreneurs and Organizations are beginning to reach the Consumer directly in building an ecosystem for their offerings. In Healthcare, mostly Business 2 Business is the prevailing approach.
For a home Diabetic testing machine, earlier Physician/Hospital used to recommend a particular product, but today, manufacturers are reaching to Consumers directly and Consumer is having all the information at their fingertips which is helping them to buy the product of their choice.
Earlier manufacturers used to focus on Business 2 Business, but today this just does not end here. If a consumer is not happy with the offering, the business collapses.
In the Indian Healthcare scenario, Direct 2 Consumer model brings in stronger following allowing for quicker feedback loops and helping organizations to better their service.
For any technology company, the key attribute of the success of their idea is Consumer base. The bigger the signup’s, the larger is the ecosystem. The larger the ecosystem, more successful is the business model. Look at startup’s like Practo who provide Doctor, Hospital, Lab etc search with ratings? Consumers are getting a sneak peak at what kind of service they can expect even before they go. Companies like this will focus on building their consumer base which will help them build an ecosystem. The ecosystem can do more than just merely providing service.
Direct 2 Consumer is just not with Technology or Home use products. It is with all businesses impacting Healthcare.