The Perception Problem

By | March 21, 2016
Let us accept that we do not have answers to all the questions. But, we do not want to accept the reality. It is generally more difficult to not know answers to questions. We try and avoid to say ‘I don’t know’.
What happens when you are thinking of bigger problems like the Economy in the country, or the Healthcare system or Politics? We will go with what the majority of people are saying about the issue and if it matches with our thinking, we go with them. We perceive that what the majority are saying is correct. But, we do not spend time to think if this is the truth or not. If the issue is supported with data, then there is a little support to the bias, but if it does not, then there is a bigger problem. Without understanding the actual facts, we also tend to solve the problem with everyone else.
Apply this to your startup. When you have an idea to solve a problem, doing a market research and evaluating the market potential might give you a certain way to address the problem. But, what really makes the cut is the ability for you to think and solve it the best way which seems possible.
Henry Ford once said “If I ask people what they want, they would ask for faster horses”, he identified the problem and solved it by building a car. He did not go with what the majority said.
When Apple brought out the iPad, there was no competition for them. They were the first. Steve Jobs identified the problem of bringing computers to your hand and the iPad rolled out which not only created history, but the entire pace of computing changed overnight. There is enough competition today and this competition is creating more innovative products.
So the next time you wish to solve a problem, do look at what the majority are thinking, but adapt to your ability to think and address the problem.

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