When we have an idea, we focus on building the product. What happens eventually is that the product gets into iterations and over the period of time becomes redundant for various reasons.
What we need to focus on is to build our idea as a platform. Think of it as a broader solution and the products are offerings of the solution. What happens with this is that the ideation has a broader spectrum and it gives us opportunities to build on the platform.
This lays the foundation for the future of your startup. Look at any major organisation, they build their offerings on the platform. Maggie does not just sell noodles, they have soups, pasta’s etc. What is the platform? – 2 minute snack/food.
Look at any car manufacturing company. They specialise in manufacturing a SUV, Sedan, 4X4 etc. The outcomes are quite different and appeal to varied consumers. Maruti in India focus’s on Sedan’s and they offer Compact to Mid-end cars – Alto 800 to Ciaz to Grand Vitara. They have a offering to varied economic diversities. This is how they build their market share.
Entrepreneurs should first identify the platform and then build their offerings to solve components of the problem so that their offering can be varied, affordable, sustainable and if changes are required, only one solution can be altered and remaining in tact.
So, the next time you are addressing a problem – create the platform and not just one solution.