Harinath

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Posts by Harinath

Innovation Series #9: Business Model Testing

Recently, I was in a converstion with Kallol, a good friend and Director of HeadStart Network Foundation and we were discussing various aspects of Entrepreneurship. One interesting aspect of the discussion was about Business Model Testing. I was inquisitive to learn more about this when he mentioned the term. Over the course of the discussion I understood that this is what I was trying to do with various people I speak with too.

What is Business Model Testing?

Well, the first thing which comes to my mind when someone has an new business idea is How will it fit? Three years back, I too had a great, facinating and passionate idea. My friend and I came out with a business plan and a colourful presentation to show it to investors :) Well, we were successful to a certain extent. We presented at the first TiE-EAP Program and got an 8 ranking (1 being the least and 10 being the highest) for the idea we had. As expected, we got a 2 in Financial Model. We were techies and thought that our product will be accepted and definitely we will be able to hit the target customer base in the next five years. Well, that was a bit of over-confidence. How many of you are in the same boat?

The key aspect we forgot is the business viability and the research. We did not go to any potential customer and ask if he/she would be interested in a service like what we wanted to provide. We ASSUMED that they would accept. This is the first step to failure.

I wrote about Business Model Innovation in one of my previous posts. What I am emphasizing here is the importance of Testing your Business Model. Here are few aspects of the framework which you might want to consider:

  • Identify your Idea and WRITE it down.
  • Evaluate your idea yourself, as if you are the customer.
  • Take it to your family and friends and ask for their feedback. Remember, you need to accept the feedback as it comes. Do not JUSTIFY your idea at any point of time. JUSTIFICATION RUINS!
  • You would have surely got feedback and suggestions. Make the modification and take it back to the same set of people. REPEAT this step until you have the buy in of at least 95% of your first customers :)
  • Now, work on the prototype. Prototyping is very important. You need not have money to prototype, use the various open source tools available on the net to build your prototype.
  • Take the prototype back to your potential customers :) Take feedback and build on it.
  • Ask your potential customers if they are willing to buy your Innovation and how much are they willing to buy it for. Take a buy-in (don’t hesitate to take it in writing too) from all your potential customers that they would be willing to buy your innovation once it is out in the market.
  • Work on the economics of costing. Build your financial model along the lines of the cost which your potential customers promised. This becomes your FINANCIAL MODEL.
  • Make decent and practical projections of potential sales.

You might not be a gauranteed success story, but am sure, you would have definitely averted loads of unpredictable risks if you followed the above process.

Also, you may seek guidance or suggestions from any one who is willing to listen to you too.

On these lines, if you are interested in getting a productive critic for your Innovation, feel free to write to me at harinath {at} dazasya {dot} org {dot} in. Well, I don’t charge anything though :)

Angel Investors in India

If you are an entrepreneur and looking for some Angel Funding, the below is a list of Angel Investors in India:

Indian Angel Network
Accel Partners
Ojas Ventures
SeedFund
Axon Ventures
Mercatus Capital
Epiphany Ventures
Garage Again

Is Recession Real?

Well, many people asked this question and many people responded with what they thought. I am not a financial expert nor an Economist who can answer this question. But, I have been in the Industry for close to 10 Years now and have friends who have been in the Industry for longer than me and also many of my close friends have their own startup’s. This post comes with my interactions with them and also what I have been seeing in the Industry I work. 

During 2001-2003, we saw the Internet bubble burst. There were many people who sacrificed their lives, given up their line of work and moved to the IT field to make their name and fame. There were many organizations born, but eventually, most of them faded away. Let us also not forget, that organizations which had their fundamentals correct, grew up to be giants in their own fields. 

So, are we seeing the same phenomenon here today? The only similarity I see from my eyes in the two recessions is that they are man made. We have been hungry for more in a shorter span of time and this has really effected us. If this is human’s thought process, we should never forget that the nature also has its own ways of sustaining itself. This is a natural cycle and if the 2001-2003 recession helped in streamlining the speed at which we travelled in making a new world, this recession is setting expectations for us to ensure we have our fundamentals correct for a better future. 

Fortunately, most of my very good friends organizations have not been disastrously hit by this current situation and also quite a few of reputed organizations are also not hit. Organizations which have been disturbed are the one’s which missed out one or two of the key elements of ensuring the life of the organization works the way it should. 

What are the fundamentals which I am talking about? 

The fundamentals I am speaking apply to both individual and also the organization. The fundamentals which each of us should be aware of. The precautions we take to ensure we have a healthy living (not money, but health). Eat good food, have healthy habits, keep your mind calm and peaceful and ensure that you perform your responsibilities well. The same applies to even organizations. They have life too. 

I once received a forwarded email about Recession and it made a lot of sense to me. I just wanted to summarize the story here as an illustration of the concept. 

There was a poor man, who made eateries on the roadside. He worked very hard, to ensure he maintained cleanliness around the place he ran his business, he had few chairs for his customers to sit, clean drinking water and his USP was that he always ensured that he was presentable and welcomed his customers with a big smile. He did this for all the last 15 years since he started his small outlet. He was contended with his earning, and ensured that his customers left with a smile.  

This businessman had a son and ensured he provided the best of the education to him, with what he could earn. His son went on to study well and acquired a very decent and dignified job for himself.  One day, his son stopped over at their eatery and was explaining the current situation to his father. How people are loosing jobs, how banks are going bankrupt and how access to money was getting difficult day-by-day. With this, the poor father began to think. Over the period of time, he reduced his expenses. He was getting the place cleaned once in two days instead of every day. He stopped buying fresh water every time, but instead managed by mixing tap water to the water he bought. With various thoughts and tensions in his mind, his smile went away, he cared less about his presentability.

Over the period of time, his customers stopped coming and his business went gloomy. He told his son that he was absolutely correct and the economy is really very bad. Their business has come down heavily and tomorrow does not look bright. 

What is the morale of the story? It is actually not a story, but REALITY. The reality is that we are more worried and hence our productivity is reducing. What would have happened if his son never studied and helped his father? I am sure their business would be the same and their lives would have definitely been the same. At times, too much of thought also hits our overall productivity. 

Let us stop worrying about recession and concentrate on our work. Organizations should do what they need to do and individuals need to do what they need to do. I am sure, our tomorrow is more bright.

In my next post, I would share about my experiences with the industry and entrepreneur friends who are definitely working at the same pace and ensuring they get their business :)