Category Archives: Entrepreneurship

Embracing emotions

Quite often when we speak with our family, friends and colleagues, we hear “Don’t get so emotional” or “Don’t be emotional”. What is being emotional? If you search for emotional on google, this is the first result you will get. adjective adjective: emotional 1. relating to a person’s emotions. “gaining emotional support from relatives” synonyms:… Read More »

Empathy – Selling from your heart

We as human’s need empathy at every phase of our life. When we conceptualize our idea, believing in it and embarking on the journey is the first step, but the most important aspect is to understand the end user of our product/service/offering. Empathy is the one single key attribute of sales which makes or breaks… Read More »

Own the Road

If you are a startup, owning the road is what makes the difference. Creating a niche/competitive product is no longer what makes you differentiated. Everyone has something to offer. What makes the cut is, you creating a platform for yourself and/or your product. In idea evaluation 50% weightage goes towards the differentiator. 5%goes to testing, 20%… Read More »


Ever wondered how entrepreneurs think? What goes in their mind and how do they predict the future of their idea and themselves? Even I did. Dr. Saras Saraswati, a Cognitive Scientist worked on this problem and the result is Effectuation. Instead of me explaining, you should visit the site.

Future of Consumer Priorities

Consumers are now more demanding then few years ago. Thanks to the competition. There are newer and innovative products coming out more frequently and also the iterations to market are coming down. According to, the five key attributes for any successful startup are Affordability, Simplicity, Sustainability and Design. Any product/service wins market share which balances… Read More »

Managing Adversity

It was found out that the number of startup’s during the Economic downtime in 2009 was much higher than during the Internet and Dot Com boom in the late 90’s and early 2000’s. This means that people are thinking different and having an appetite to do something different during difficult and testing times than when… Read More »