Entrepreneurship

Empathy – Selling from your heart

We as human’s need empathy at every phase of our life. When we conceptualize our idea, believing in it and embarking on the journey is the first step, but the most important aspect is to understand the end user of our product/service/offering. Empathy is the one single key attribute of sales which makes or breaks the idea. If we do…

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Entrepreneurship, HealthCare, HealthCare in India

Building the Healthcare ecosystem

Over the last two years, Healthcare has been on an exponential growth. Previously, Healthcare was limited to professionals who have been in the field and others stayed away from it even though they thought they could solve the problems. However, things changed. There are many non-Healthcare professionals who have been in the technology space who are partnering with people from…

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Entrepreneurship, Strategy, Think

Own the Road

If you are a startup, owning the road is what makes the difference. Creating a niche/competitive product is no longer what makes you differentiated. Everyone has something to offer. What makes the cut is, you creating a platform for yourself and/or your product. In idea evaluation 50% weightage goes towards the differentiator. 5%goes to testing, 20% weighs towards what you are…

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Entrepreneurship

Effectuation

Ever wondered how entrepreneurs think? What goes in their mind and how do they predict the future of their idea and themselves? Even I did. Dr. Saras Saraswati, a Cognitive Scientist worked on this problem and the result is Effectuation. Instead of me explaining, you should visit the site.

Entrepreneurship

Future of Consumer Priorities

Consumers are now more demanding then few years ago. Thanks to the competition. There are newer and innovative products coming out more frequently and also the iterations to market are coming down. According to TrendWatching.com, the five key attributes for any successful startup are Affordability, Simplicity, Sustainability and Design. Any product/service wins market share which balances these five attributes.

Entrepreneurship

Managing Adversity

It was found out that the number of startup’s during the Economic downtime in 2009 was much higher than during the Internet and Dot Com boom in the late 90’s and early 2000’s. This means that people are thinking different and having an appetite to do something different during difficult and testing times than when everything is going right. When…

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Entrepreneurship

Entrepreneurs are Risk Lovers

Yes. This is what is the norm. If you are doing anything outside your comfort zone, then you are a risk lover. Leaving a well paying job and starting out to change the world in your way is definitely a risk not everyone is willing to take or interested in taking, but when you do, you will hear a lot…

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Entrepreneurship, Experience

Articulating the why

You can be successful today only if you know what you’re doing and why   The most important part of being successful is understanding why you are able to be successful. Success comes with lot of factors – Luck, Connections, Knowledge and being at the right place and at the right time. Apart from all these factors, there is one…

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