Entrepreneurship

Future of Consumer Priorities

Consumers are now more demanding then few years ago. Thanks to the competition. There are newer and innovative products coming out more frequently and also the iterations to market are coming down. According to TrendWatching.com, the five key attributes for any successful startup are Affordability, Simplicity, Sustainability and Design. Any product/service wins market share which balances these five attributes.

Entrepreneurship

Managing Adversity

It was found out that the number of startup’s during the Economic downtime in 2009 was much higher than during the Internet and Dot Com boom in the late 90’s and early 2000’s. This means that people are thinking different and having an appetite to do something different during difficult and testing times than when everything is going right. When…

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Entrepreneurship

Entrepreneurs are Risk Lovers

Yes. This is what is the norm. If you are doing anything outside your comfort zone, then you are a risk lover. Leaving a well paying job and starting out to change the world in your way is definitely a risk not everyone is willing to take or interested in taking, but when you do, you will hear a lot…

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Startup, Strategy, Thoughts

Is your startup ready for tomorrow?

You have started up. You are excited and you want to look at all possible situations and scenarios where you can build your startup and make it big. Who does not want it? The aspect of running a company is not just providing a solution/service, but having an immaculate plan of alternative Business Models. What do I mean by this?…

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HeadStart, HealthCare, Think

Adoption Rate

Aviation and Health Care. Let us take two industries to compare a simple aspect – Adoption Rate. Both industries are part of each and everyone’s lives. There are people who might fly or have never flown, but there is no person who has never visited a Doctor / Hospital. In case of emergency, in aviation, the Pilot who is responsible for…

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HealthCare, HealthCare in India

What has changed in Indian Healthcare landscape?

According to the World Economic Form and Harvard Public School, the probability of during the most productive years – 30 Years to 70 Years is predominantly because of non-communicable diseases like Heart stroke, heart diseases, pulmonary diseases, and diabetes. This is accounting to 26% of death’s in India in this age group. India struggled to bring down the Infant Mortality…

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Big Data, HealthCare

What can Big Data do for Healthcare?

The population is increasing everywhere and this is driving every country in the world to focus on providing better Healthcare to its citizens and also Healthcare has become one of the top discussed agenda items in any International forum. Innovations in Healthcare are gaining much attention and Healthcare startup’s are on the rise in every part of the word. Big…

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Think

Where is our Creativity?

Creativity is almost lost from our lives. We live in an era where everything is turning mechanical. Right from the alarm in the morning to tracking your sleep, everything is automated. Earlier, we need to set the alarm on the clock each night before we sleep (because we would have switched it off in the morning), but today, your phone…

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Startup, Startup Marketing, Strategy

Position

In the army, the Commander of the force should and must understand his position in relation to the enemy. Else, he will not be able to make the most efficient use of his army and his efforts will go in vein. In the similar way, when you are out to sell your idea, you should be equipped to understand where…

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