Entrepreneurship, HealthCare, HealthCare in India

Direct 2 Consumer

In this era of Digital Health, Entrepreneurs and Organizations are beginning to reach the Consumer directly in building an ecosystem for their offerings. In Healthcare, mostly Business 2 Business is the prevailing approach. For a home Diabetic testing machine, earlier Physician/Hospital used to recommend a particular product, but today, manufacturers are reaching to Consumers directly and Consumer is having all…

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