Entrepreneurship, Lessons2Learn, Startup, Startup Marketing, Strategy

Starting up to Sell (S2S)

In today’s world, starting a company, finding funding and taking products to market is not tough, but the toughest is to sustain the business. The moment your idea is out in the market, there are a hundred others who will bring similar products with different Business Models. As an Innovator and Entrepreneur, your success depends on how well informed you…

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Entrepreneurship, Innovation, Think

Thinking as a function

Thinking is the hardest work there is, which is probably the reason why so few engage in it. Henry Ford Times are changing. Even though you have the brightest of the ideas, investors and consumers are looking at the fact that it is not about only solving the problem, but reaching the consumers. As entrepreneurs, we need to embrace the…

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Entrepreneurship

Future of Consumer Priorities

Consumers are now more demanding then few years ago. Thanks to the competition. There are newer and innovative products coming out more frequently and also the iterations to market are coming down. According to TrendWatching.com, the five key attributes for any successful startup are Affordability, Simplicity, Sustainability and Design. Any product/service wins market share which balances these five attributes.

Entrepreneurship

Managing Adversity

It was found out that the number of startup’s during the Economic downtime in 2009 was much higher than during the Internet and Dot Com boom in the late 90’s and early 2000’s. This means that people are thinking different and having an appetite to do something different during difficult and testing times than when everything is going right. When…

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Entrepreneurship

Entrepreneurs are Risk Lovers

Yes. This is what is the norm. If you are doing anything outside your comfort zone, then you are a risk lover. Leaving a well paying job and starting out to change the world in your way is definitely a risk not everyone is willing to take or interested in taking, but when you do, you will hear a lot…

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Entrepreneurship, Experience

Articulating the why

You can be successful today only if you know what you’re doing and why   The most important part of being successful is understanding why you are able to be successful. Success comes with lot of factors – Luck, Connections, Knowledge and being at the right place and at the right time. Apart from all these factors, there is one…

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Lessons2Learn, Startup, Strategy

The last mile

Knowledge does not progress merely by gathering data, but by looking for contradictory data.    Many a times we like to make decisions based on available data. You want to buy a car and you start looking out based on your budget and interest. In the process we ask our friends as to what their recommendation is and take in…

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Entrepreneurship, Strategy, Think

Challenges which cannot be overcome

We encounter situations which we feel that it cannot be overcome in any way. We are struck and nothing can be done. One thinking is that this is never the case. All situations can be overcome and all it requires is applying our learnings and experiences. At the precise moment, what we need is the ability to think and how…

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