When ever you have an idea, the first question you get to hear Is if the Market Mature for this type of service?
It takes a lot of strength and energy for educating the consumer with the new idea. Many a times, the market might not be mature enough to accept a solution, but as Innovators, we need to push for market readiness.
Look at Rolls Royce, Ferrari, Lamborghini etc. Is India a mature model for them to setup their shop? Rolls Royce has been in India for a very long time now.
When Starbucks entered the Chinese market, it took them a decade to be accepted into the tea drinking nation.
What we need as entrepreneurs is persistence and success comes to those who can articulate their idea to novices. That is the deal breaker.