Competitive Spirit
Competitive Spirit

Competitive Spirit

I couldn’t help but admire the advertisement from Mercedes celebrating 100 years of BMW.


This is the power of competitive spirit. Mercedes in this advertisement is playfully complimenting BMW for their competition and also criticizing that they did not bring out any innovative products in the last 30 years.
Complementing competition is something which will flourish. Accepting and acknowledging the presence of our competition is which will allow us to do better. Identifying competitor strategies, decoding their innovation is what helps any business co-exist and also make a mark in the world.
What we experience in the real world is also same. Only when there is competition and co-existence there is Innovation. Only when there is Innovation is betterment of the society.

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