Monthly Archives: June 2017

Embracing emotions

Quite often when we speak with our family, friends and colleagues, we hear “Don’t get so emotional” or “Don’t be emotional”.

What is being emotional?
If you search for emotional on google, this is the first result you will get.

adjective
adjective: emotional
1. relating to a person’s emotions.
“gaining emotional support from relatives”
synonyms:
spiritual, inner, psychic, psychological, of the heart
“their emotional needs are often ignored”

antonyms:
material
2. arousing or characterized by intense feeling.
“an emotional speech”
synonyms:
poignant, moving, touching, affecting, powerful, stirring, emotive, heart-rending, heartbreaking, heart-warming, soul-stirring, uplifting, impassioned, dramatic; More

antonyms:
dry, unfeeling, emotionless
3. (of a person) having feelings that are easily excited and openly displayed.
“he was a strongly emotional young man”
synonyms:
passionate, feeling, hot-blooded, warm, ardent, fervent, excitable, temperamental, melodramatic, tempestuous, overcharged, responsive; More

antonyms:
apathetic, cold

Look at the meaning of the word. In all the three meanings, you will see that emotions display your passion, compassion, your inner feeling. Of course, there are other meanings to the word which do not showcase the positivity, like melodramatic, temperamental etc.

I have heard this term quite a few times in my life. Every time I heard this word, it was not sounding right for me. Then, I started researching more on this word.

* Being emotional is a very good trait. However, one should understand the context of the situation where emotions are being displayed. For instance, road rage is an attribute of being emotional, showing your inner feelings of anger and frustration. This is not a positive attribute.
* Visionaries and Leaders are definitely passionate and emotional about what they do and what they believe in. This is a positive attribute.

Now, whenever I hear someone saying that I am being emotional, I take a step back and draw a mental picture of why the person said that and what attribute am I displaying. If it is regarding what I do, what I believe in and what I stand for, then I completely ignore the feedback. This feedback is coming because the other person does not share my passion and he/she is only trying to subdue my conversation by saying this. There is no point in continuing the conversation with the person. I walk away in silence.

The second instance is where we let our ego play. Even though our gut says that we are going wrong somewhere, we try to support ourselves in what we say.

All leaders who have shaped the world have displayed public emotions – From Mahatma Gandhi to Rabindranath Tagore to Steve Jobs to Sir Richard Branson to Bill Gates and the list only continues.

Being emotional is a very strong attribute of being a true leader. However, balancing the act between positive (which comes passion) and negative (which comes with ego) emotions strengthens the personality of the leader.

Empathy – Selling from your heart

We as human’s need empathy at every phase of our life. When we conceptualize our idea, believing in it and embarking on the journey is the first step, but the most important aspect is to understand the end user of our product/service/offering. Empathy is the one single key attribute of sales which makes or breaks the idea. If we do not understand the viewpoint of our end user, all our efforts go in vein.

My classic example is how the premium brands treat their consumers when compared to regular shops. Walk into any premium brand showroom and even though you might not be a hot customer, they treat you with a lot of empathy. They understand your needs and help you make a decision.

Once, I walked into a luxury car showroom with a friend. He was seriously considering it and since I am an automobile enthusiast, he asked me to join him. We entered and we were greeted well by the reception. My friend told the reception what he was looking for and the next 30 minutes went by walking us through all the offerings they have. As we were being guided around, I was looking at their products and had quite a few questions for them. At one point, I was mentioning the sales person how I saw one of their advertisements long ago and how much I admired the capabilities of one of their product. He insisted that I drove that car. I mentioned very clearly that whatever I do, I cannot afford that car in the near future and he is wasting his time walking me through the details of the car. What he mentioned left a lasting impression on me “Sir, you love this car and you might not be buying it today, but am sure, very soon you will come to drive home one of these”. My day was made. It was not anything else, but what the sales guy said made me feel very good and gave me a feeling of hope that one day, I would definitely buy it. He need not say that or make me feel good for two reasons – I was not considering to buy anything that day (It was my friend) and second, he need not spend the time to share details with me. But, still, he did.

As an entrepreneur, we should constantly practice empathy. Because, only when we make our clients feel good, will we stand a chance to be successful and win the confidence of our client.

Originally published on StartupJourney.Com