There is one thing which I learned in the last ten years, being unreasonable. Even if it is not in the preview, often people go out of the way and respond to you when you ask.
After I started sales for my product, in the last three months, I have only been doing reference sales. I reach out to people in my network, search on LinkedIn and Facebook, send a personal message and reach out to them. 8 out of 10 times I get a response.
Initially, I searched for professional introduction email’s and I sent, but somewhere in my heart, I was not convinced. It was not touching my heart, what would the person who is reading it would feel?
Just imagine the advertisements and a marketing email from one of your connects coming as a personal message or InMail. How would you respond to it? How would you read it? This made me change the way I write.
Now, instead of writing an introduction about me in a line or two, I start by writing how we are connected and if there was any of my previous experience with their last writing or activity on FB/LinkedIn or use a context when one of our acquaintances was mentioning about them. Then I write about my story and ask if I could make a request.
8 out of 10 times, I get a response.
Please don’t think that this is a marketing gimmick, but it is a way of first establishing a connection with the person, sharing your problem/solution and then making a request.
Whatever anyone says, in today’s world and in the times to come, emotions will always play a role in building your credibility.
Try it out.