So, you have an idea and you believe this idea can change the world. You started your research and finalized on all aspects of the market viability. Congratulations. Apart from believing in your idea and taking it to execution, there are quite a few ingredients which help with the success of your startup. The first one is Domain. You might…
Category: Strategy
Personal Health Monitoring
The hottest segment in Healthcare is proactive Health management. There are quite a few companies and startup’s focusing on providing required platform for us to begin. Identify what you wish to track It is very easy to be lost in identifying what you wish to track. Start with a complete Health check, identify what aspects you would need to monitor…
Utilizing Aadhar for Healthcare Delivery
India launched the prestigious Unique Identification Project (Aadhar) on the 28th of January 2009. After 7 years, around 95,00,00,000 have Aadhar Card. Even though having Aadhar is not mandatory, Government has been increasingly launching initiatives which are linked to the Aadhar Card and hence the number of signup’s have been increasing. How can we use Aadhar Card to improve Healthcare?…
Toughest part of Idea Execution
Few days ago, I met with a person who left his job in the US and came back to India to start up. His family continues to live in the US and he shuttles between the two countries every six months. His idea is unique and to both of our knowledge, he does not have any threatening competition as on…
Thinking for the ‘app’ markets
In today’s world, startup’s are focusing on utilizing technology to bring in elements of convenience to the end user. Strategies for market penetration and consumer usage (downloads) have evolved over the period of time. Few elements of marketing have remained the same and will do so. Word of mouth marketing has a lot of value. Have you tried using this…
Why should you bootstrap?
From the time we are born and till we complete schooling, parents bootstrap. When we get to college, we do not have Credit Cards (Funding), but we do odd jobs to support ourselves. When the biggest and the most important aspects of life are arising out of bootstrapping, then why not our Ideas? Why do we look for funding? Bootstrapping…
Creating your market segment
Any idea starts with identifying the key pain point it is going to solve and which segment of the consumers will it help. Identifying the segment of consumers is more important then the execution plan for the idea itself because, execution plan changes according to your consumer. There are two ways to do it, either work with the existing segments…
What is your Strategy?
You have an Idea and it is your Eureka! moment. You are going to change the world with your innovation and you are proud of it. The next steps you take lay the foundation to the future of your idea and changing the world. You will need to have answers to: – How to make your idea into reality? –…
Demand Aggregation
What is the Business Model of eBay? It is a site where sellers quote their price and buyers come to buy what is being offered. In the process, the seller and the buyer both benefit and also the ratings given by both seller and buyer play an active role in determining the price point. This is called Demand Aggregation. In…
Solving the Healthcare maze
When India got Independence in 1947, average life expectancy was 47 Years and today, average life expectancy is at 66.21 Years (we rank 139). Japan leads the list with average life expectancy at 84 Years followed by Spain, Andorra, Australia, Switzerland, Italy, Singapore and San Mario at 83 Years. The country with the least life expectancy is Sierra Leone at…