Tag Archives: Startup’s

Innovation in Healthcare – How India is thinking different?

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In an interview someone asked Dr. Devi Shetty, the Founder of Narayana Hrudayalaya (NH) as to why the Healthcare costs are increasing in India and he said “Over a decade ago, a heart surgery costed over Rs. 2 Lacs; and today it costs a little over half”.

Over the last decade, the Healthcare landscape in India is considerably changing. Healthcare is reaching to more people than before and many are benefitting with the new and innovative models Healthcare organizations are adapting.

One of the innovative models Healthcare organizations are adapting is the Hub and Spoke model. In this model, the central facility is situated in the urban area with all the specialists available. The Spokes are the smaller centers which are situated in smaller towns with connectivity to the Hub.

With this model, Specialist Hospitals are able to provide quality Healthcare to a larger population.

This one illustrates how India is innovating in its Healthcare reach. There are numerous data points which illustrate how India is behind in Doctor to Patient ratio, Number of beds to population, shortfall in the number of nursing staff etc. We are behind in most of the WHO metrics when compared to the United States and even with China.

Even though traditional methods are helping, reaching the over Billion population in the country needs different thinking.

Hospitals are increasing their reach and this does not mean we are compromising on the quality of the outcomes.

To add to these innovative models, startup’s in Healthcare are helping to bridge the gap even further. Over the last two years, there are more than 200 startup’s which have been addressing this problem. More than $500 million has gone into funding these startups. What also gains our attention is that these startups are not only focusing on care, but also building systems which connect anyone with a smartphone to the best of the care.

Inclusive Entrepreneurship

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Entrepreneurship is just not about idea and Execution, but also about inclusiveness.

We need to understand that there are other people around us. What ever we do, it is for them (yes, we will also benefit from the solution).

When I talk to entrepreneurs/startup enthusiasts and colleagues. Most of the time the common thing I get to hear is for whatever they wish to do, they have competition or someone else wants to take the credit. Who does not have? All of us compete to live our life.

When you have a startup/ an idea at work, look around and see who are the competitors and who are trying to solve similar problems. Talk to them and see if your idea can be “included” in theirs, or you can “include” their idea in yours. It is not simple, but it does not hurt to Ask.

Our Ideas are different from others. But, there will be a similarity somewhere. Try to identify the point and explore on it.

The next question which arises is – If there is no competition, how will we get better at what we do? I do agree, but in today’s world, being together gives scope for solving in a larger scale.

I am not advocating that you should not have your own idea and take it forward, all what I am saying is when idea’s collaborate, it solves bigger problems and also both the parties mutually benefit.

I have one example – India Post. Can anyone beat their network? For instance, India Posts cover 25,000 Pin Codes in the Country and even the largest Courier service only reaches to 10,000.

Amazon, FlipKart and SnapDeal are doing their Pilot with India Posts to enhance their reach.

This is what I am referring to in inclusiveness. When you include, you win.

Health Apps in India

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Over the last few months, I have been working on curating information on Startup’s in HealthCare.

There are many applications/app’s which are being worked on to bring HealthCare to fingertips of consumers. With my observations on around 100 Startups in HealthCare IT, I started to categorise them into three sections.

Lifestyle Apps
These apps focus on monitoring your Steps, Calories burnt, Floors walked, Heart Beat Rate, Sleep Quality, Food in-take, Weight monitoring etc.

The benefits of these apps is that they show you what your lifestyle has been. Using lifestyle apps in India is completely based on self-motivation. Few organisations are motivating their workforce to use these apps and providing small benefits for reaching their goals.

The absolute connection between living a healthy lifestyle and being healthy are yet to be established. In the US, for example, employers motivate their workforce to use Fitbit or Garmin step counter devices for themselves and their family. Based on the activity employees are given discount on their Insurance payments. In India, this might take time to come, but with the speed at which things are changing, I foresee this happening in the next 2-3 years.

Why use these services?
Using these services and tracking Food in-take, steps taken each day at least provides information on how your lifestyle has been. According to the walking site, a sedentary person walks about 3,000 steps a day. In the 1960’s, in Japan, they had a 10,000 steps counter. Why 10,000? Well, at least we know it is an activity which takes effort and walking definitely helps you be more healthier. Probably, this 10,000 steps came from the 10,000 Hour Rule.

Care Apps – Apps Providing Care
Look at apps like myLabYogi, DoctorC, CyberLiver, Achiralabs etc. These are focusing on providing care at home like Blood Collections, Monitoring Liver Health, Medical Diagnostics at Home etc.

Why use these services?
Predominantly, these services are for elders at home and others who are busy and cannot afford to go to a Diagnostic lab just to give the sample and collect reports. Also, instead of going to a Hospital/Clinic, today you can book an appointment with the Doctor and go at your specific time-slot which saves you time too.

Service Apps – e-Commerce, Booking appointments etc.
Practo, Zipnosis, Surgical are few of the best examples of Service oriented Apps. You can book doctor appointments, consult with other Doctors etc.

Why use these services?
There is a surge in requests for Doctor Appointments, collecting samples from home, second Doctor reference etc. Apps/Services in this category are beginning to streamline Health service requests. Even though these services are currently being used in select cities, they are fast penetrating into the complete country. Over a period of time, we see that if not all, most of the Doctor community will be online and services will start to get better. Since we do not have a central medical system (like the NHS in UK), these apps can bring about the change in reaching out to Doctors and how we start looking at improving care.

PS: I might change the categorisations if required and would go deeper into each categorisation over the next few weeks. If you are interested in getting a complete report on Companies working on various Health related applications, subscribe to my HealthCare Technology Report.

HealthCare Startups in India

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I am trying to compile a list of HealthCare Startup’s in India, mostly Technology startup’s focusing on building products/services for India and Emerging Markets like India.

Here is a list which I could put together. Please share with me if I have missed any names: