Monthly Archives: July 2017

the discipline of freedom

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We all want freedom. Freedom from rules and regulations, freedom from family, freedom from teachers, freedom from friends, freedom from everything. But what is freedom? Is it only attributed to what and how we want?

Freedom is an attribute of mind. The mind needs to have its control over all what is happening around us and that is what the freedom each of us aspires.

 
Freedom, when not controlled, is the most dangerous enemy we will have, and that is why Freedom needs discipline. When thoughts are built with discipline, that is when you experience the complete freedom.
 
The mind and brain even though are interlinked, many times the brain does not follow the instructions of the mind. The mind does not allow you to think objectively, it only sends out emotional thoughts. The brain wants you to get up and run, but your mind refuses to get up (an emotional thought of sleeping for a little more while). It gets caught up in the vicious cycle. It is tempted to do what it is doing (resting, watching TV, reading or writing). How do you overcome this?
 
About a year ago, I started my journey as an Entrepreneur. Suddenly, I had the feeling of emptiness. There were no more late night calls, no scheduled meetings or travels, no escalations and last but not the least, no being artificial self. Suddenly, I felt I had all the time in my day and my brain was not being occupied. Now, I see the morning sunrise, do not rush to have breakfast and don’t look forward to my coffee break, no lunch meetings, no gossips, no rush hour traffic and finally, not going to bed with all the energy lost, just dreading to wake up in the morning to start the cycle again.
 
Days and weeks went by, I rested and let my body accept the new changes. Life was good. I now have all day to myself to do what I want to do and what I was wanting to do. For a long time (even now at times) I kept pushing out things in my checklist – I can do it later, I can do it tomorrow etc. As days passed by, I realized that I am being lesser productive than I was earlier. On 1 Jan 2016, I made a resolution that I am going to write a blog post a day for 100 days and voila, I did it. I used to plan my writings, write during the weekends and set the timer to publish automatically each day at a set time. I was using each minute I got productively by focusing on what energizes me to push myself during the office hours. Off late, I realized that now, because my day is not packed, my mind and body were getting off guard. The commitment to get things done has slowed down (I have all the time, right?).
 
It took a while for me to get back to schedule. Now, I get up in the morning, make a list of things which need to be done for the day and the day goes on by checking off the list. Initially, I used to make a list of things which I need to get done – like respond to the email, complete the presentation, meeting with someone etc. This helped, but the lethargy still exists. Now, I have a list of things which I need to do and I started using an app called Strides on iOS. This is a fantastic app which allows you to make a checklist of your activities which you need to get done each day repetitively. Now, my checklist goes like this – Wake up at 5 AM, Read/Writing time, Meditation time, the list of things which need to be done during the day, Read/Write or Google time.  Notice the Google time. I realized that unknowingly I keep spending time on Google searching for something or the other. Now, I avoid going on unnecessary searches, rather I write down what I want to search in a paper and do it during the specific time in the day.
 
When we have all the time in our hand, we forget how valuable and brutal it is to not be productive, especially when you need to earn your living as an Entrepreneur.
 
This is the reason I renamed my blog to The Discipline of Freedom because freedom without discipline is like living without breathing.

Thinking as a function

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Thinking is the hardest work there is, which is probably the reason why so few engage in it.

Henry Ford

Times are changing. Even though you have the brightest of the ideas, investors and consumers are looking at the fact that it is not about only solving the problem, but reaching the consumers.

As entrepreneurs, we need to embrace the fact that solving the right problem is just not the only way, but what becomes important is how we message and help our consumers understand the solutions. There are two aspects which we need to consider seriously before embarking on the journey of building solutions – First, we need to understand the view of traditional logic and secondly, we have to employ the view of association theory.

What do these mean?

The view of traditional logic provides us the understanding of the problem and the kind of solutions which have traditionally been accepted by consumers. When you identify the problem, depict how consumers have accepted solutions to similar kind of problems earlier and design the solutions based on the principals of approachability.

Let us look at a simple case study of an online grocery store in India. Traditionally, the way we shopped groceries was to go to a Supermarket or a local vegetable market and purchased our daily needs. Over the period of time, it was acceptable for us to call the local grocery shop and have them deliver to us. As times changed, now, we do not even call the local grocery store, but open a website/app and select all the groceries we need and they get delivered home.

The progression happened step-by-step. First, consumers were accustomed to not requiring to go to the shop to select their goods, and then slowly, consumers have been introduced to the concept of shopping in more than one store and select what they like.

When you are designing a solution, if it is a progressive step to the daily workflow, it becomes easier for consumers to understand and use the solution appropriately.

Look at how banking has changed in India. Initially, it was ATM Cards, then Net Banking and now, API Banking, making it easier to send money by just using a mobile number. The transition was step-by-step.

This does not mean solutions cannot be radical. Few years ago, SpaceX said that they would put people on Mars and asked interested people to sign up and after their selection, they would undergo rigorous training before they are sent to mars. This is radical progression and the company was looking at not many people in their first batch, but a select few. Since the world is definitely made up of early adapters, they got their numbers.

It all depends on how you wish solve a problem and how you want to make your clients utilise your solution. Either make it a progressive approach or a radical one. But, before you begin solving a problem, spend time on understanding the progression of the domain/industry and illustrate to yourself how things have changed over the period of time. This makes it easier for you to design, educate your consumer and implement the solutions.

In view of association theory, what you would understand is the consumer behaviour. You can use various techniques and methodologies to understand this – Consumer interviews, survey’s, having conversations with potential users etc. These methodologies will help you understand what the user is looking forward as a progressive next step. To contradict this, Henry Ford famously said, “If I asked people what they wanted, they would ask for faster horses”. So, we should be very specific in what we are looking for and understand the trends and the industry before we even begin solving the problem.

The objective of this post is to help aspiring innovators/entrepreneurs ideate and provide a framework for the same.