Tag Archives: HealthCare
Adoption Rate
Educating the Healthcare Consumer
What has changed in Indian Healthcare landscape?
What can Big Data do for Healthcare?
- Personalized Medication – Big Data can help save patient’s previous data on the cloud which can be easily accessed anywhere and anytime required. This will allow Doctors to see the kind of medications which have been used by the patient and he can continue to do so with similar medicines. This helps in personalized care and better quality of care.
- Diagnosis Patterns – When your medical history is stored in a central place, it becomes easier to access and also run patterns on the medical reports to have a better understanding of the patterns of care.
- Faster turn around time for Medical Practitioners – New innovations in medicine can be easily deployed to Doctor’s offices using Big Data. Using Medicine Management tools Doctors can now not only consult with patient’s in their office but can also focus on delivering care remotely.
- Predicting and fighting diseases – The most important aspect of Big Data. Having access to quite a lot of information, analysis can be performed to predict and fight diseases well in advance.
Interoperability – Future of Healthcare
How can Big Data change Healthcare?
Direct 2 Consumer
In this era of Digital Health, Entrepreneurs and Organizations are beginning to reach the Consumer directly in building an ecosystem for their offerings. In Healthcare, mostly Business 2 Business is the prevailing approach.
For a home Diabetic testing machine, earlier Physician/Hospital used to recommend a particular product, but today, manufacturers are reaching to Consumers directly and Consumer is having all the information at their fingertips which is helping them to buy the product of their choice.
Earlier manufacturers used to focus on Business 2 Business, but today this just does not end here. If a consumer is not happy with the offering, the business collapses.
In the Indian Healthcare scenario, Direct 2 Consumer model brings in stronger following allowing for quicker feedback loops and helping organizations to better their service.
For any technology company, the key attribute of the success of their idea is Consumer base. The bigger the signup’s, the larger is the ecosystem. The larger the ecosystem, more successful is the business model. Look at startup’s like Practo who provide Doctor, Hospital, Lab etc search with ratings? Consumers are getting a sneak peak at what kind of service they can expect even before they go. Companies like this will focus on building their consumer base which will help them build an ecosystem. The ecosystem can do more than just merely providing service.
Direct 2 Consumer is just not with Technology or Home use products. It is with all businesses impacting Healthcare.
Big Data in Healthcare
Big Data is going to change the way we live. Wearable devices, Insurance claim information, Electronic Medical Records, Apps collecting data on phone etc are all good samaritans of Big Data.
What can we do with Big Data – Analysis, Predictions, Preventive Care, Best Practices etc are few of the aspects which we can derive from the Data.
There are various sources of data and the need of the hour is tools which can comprehend the details of this data to make it meaningful and usable.
If you look at the investment trends, Healthcare Investments have grown over 176% in 2015 and majority of the investments are in Data Analytics.
We have not yet scratched the tip of the iceberg and personally I feel the next decade will be focused on making meaningful use of the big data.
Do you have a pathbreaking algorithm which we can start with?
To startup in Healthcare – Focus on Domain
Healthcare is the hottest sector to startup in any part of the world. There is a complete paradigm shift in how Health is being delivered. It is no longer going to see a Doctor or visit a Hospital, Healthcare is beginning at home. Preventive and Proactive Care delivery is fast gaining acceptance.
Technology is indeed helping bridge large part of the ecosystem. Smartphone and apps are bringing care to our fingertips.
When you are thinking of starting up in Healthcare using technology it is very important to understand the domain.
Recently, the DCGI (Drugs Controller General of India) asked the state government’s to take action against ePharmacies which are selling drugs online. Why? There are definitely legal aspects which need to be take care. The prescription based drugs need supervision and it is not that difficult to get prescriptions. Also, the medicines need to be authenticated by a Pharmacist before they are consumed. Since duplicate drugs are prevalent in the market, Government wants to ensure there is a process which is set before medicines are sold remotely.
For building Healthcare related apps and technology, it is very important to understand the details of the law and how the workflows actually flow. There are quite a few details which need to be understood and applied to ensure the best is delivered.
Understanding Domain is just not understanding how the workflow is, but understanding how the care is delivered. There is a difference in the workflow and administering care. Workflow shows how a diagnosis is performed for the symptoms and administering care is to ensure that the ailment is cured and the client (patient) is completely recovered.
With the growing acceptance of Internet based care, I am sure India will have laws built around the same, but before that, if you are looking at starting up in Healthcare space, focus on understanding the Domain, Workflow, how tests are interrelated to the care, how medicines are administered and finally how the care is delivered. This is what will make your startup successful and accepted.