Monthly Archives: April 2016

How wearable’s are improving your health

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Wearables have been fast gaining importance. Fitness trackers and Smart watches play the most pivotal role.
With more and more people beginning to use them, there is a lot of data with the manufacturers which can be used for varied research activities. In fact, using an fitness tracker helps one to monitor his/her fitness levels and motivate them. For instance, I keep tracking my steps per day and give my best to ensure I reach my goal each night before I sleep. It has become more of psychological to feel the vibration on my device when I reach my goal.
What should happen next is that this data should be made available for the end user to share with his Physician so that he can be advised on how he should be working to keep his health and maintain fitness levels.
With the Internet of Things slowly gaining important and many devices being connected and all the data collected being consolidated, research is improving to provide information on how one can improve/maintain his/her health.
I am optimistic that this is the new norm of manning health and beginning of building a healthy lifestyle yourself.

How Google is influencing Healthcare in India

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Google today announced that it will make available access to more than 400 health conditions on their search site in English and Hindi for the India’s population. This feature is already available in the US and recently they have also started in Brazil.
In India Google will do a check of the condition and symptoms partnering with Apollo Hospitals and Columbia Asia.
Google being the go-to site for search, Google wants to bring Health education to the finger tips of its users. With mobile subscriptions crossing over 800 Million and phone based search reaching more than half a billion users, this will definitely help users to be more aware of themselves and the symptoms they have.
I wrote about educating the Healthcare consumer few days ago and this is one way of educating the consumer. I am sure that over the period of time, Google may start suggesting the Doctors / Hospitals / Clinics you can visit for the kind of symptom you have searched including providing finger tip taxi booking along with medicine delivery.
Is this not what the future is?

IoT and Healthcare

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Internet of Things will take some more time in playing a crucial role in our lives through Healthcare. I personally see two aspects which are important – Hesitation and Consistency.
Hesitation is in regard to using mobile devices to track Healthcare. Even though there are quite a few apps we use today, depending on them to take care of our health is not in practice by a common user. Giving confidence to users to use their phone as a dependable device is the first step in getting more people connected.
The consistency of Data is the next important aspect. How the data from the device is stored and integrated with other apps or synchronise with Doctor’s system plays a pivotal role.
Of course, Security is also an important aspect, but if we accept and the data is consistent, we can build safer systems.

3 Questions

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Before you start working on your idea either as an Entrepreneur or as an Employee, there are 3 important questions you want to ask yourself:
  1. Where do I want to be?
  2. How to get there?
  3. Can I get there?
Very simple, but yet powerful.
Where do I want to be? 
During the last week of December 2015, I was restless. I want to something but did not know what to do and how to get there. So, I tasked myself with a simple project – 100 Blog posts in 100 Days of 2016.
How can I get there? 
I did not have any laid out topics on which I wanted to write, but have quite a few interest areas. So, on the varied topics of interest, I have which range from Driving, Photography, Innovation, Healthtech, Inspirations, Running, Entrepreneurship, Innovation etc. I identified 3 areas to focus on – Innovation, Entrepreneurship, Healthcare, and Life.
Can I get there?
As much as possible each blog post of mine, I wanted to have a real life example which I went through or which someone whom I know has gone through so that I can illustrate better.
Today is 93 Day of my writing. I will do an analysis later on how I fared, but these are the three simple questions which got me to where I am today.

Ideas as Platform

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When we have an idea, we focus on building the product. What happens eventually is that the product gets into iterations and over the period of time becomes redundant for various reasons.
What we need to focus on is to build our idea as a platform. Think of it as a broader solution and the products are offerings of the solution. What happens with this is that the ideation has a broader spectrum and it gives us opportunities to build on the platform.
This lays the foundation for the future of your startup. Look at any major organisation, they build their offerings on the platform. Maggie does not just sell noodles, they have soups, pasta’s etc. What is the platform? – 2 minute snack/food.
Look at any car manufacturing company. They specialise in manufacturing a SUV, Sedan, 4X4 etc. The outcomes are quite different and appeal to varied consumers. Maruti in India focus’s on Sedan’s and they offer Compact to Mid-end cars – Alto 800 to Ciaz to Grand Vitara. They have a offering to varied economic diversities. This is how they build their market share.
Entrepreneurs should first identify the platform and then build their offerings to solve components of the problem so that their offering can be varied, affordable, sustainable and if changes are required, only one solution can be altered and remaining in tact.
So, the next time you are addressing a problem – create the platform and not just one solution.

Future of Consumer Priorities

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Consumers are now more demanding then few years ago. Thanks to the competition. There are newer and innovative products coming out more frequently and also the iterations to market are coming down.
According to TrendWatching.com, the five key attributes for any successful startup are Affordability, Simplicity, Sustainability and Design.
Any product/service wins market share which balances these five attributes.