Effectuation

Entrepreneurship is about an idea which adds value to the society and makes money. Yes, the idea is important, but what else is important is …

Many a times when we hit a roadblock, we just go into a shell. The moment we get into the shell, we start thinking about …

The first thing an Entrepreneur does after evaluating his competition is to plan how to kill his competition. Again, this is human tendency. The world …

Typically, any startup or Product Manager looks at how to maximise profits in a short time. This is a common human tendency and definitely not …

What is effectuation all about? Is it a new way of thinking? It is definitely a way of thinking, but a little different, a thinking …