Entrepreneurship, Lessons2Learn, Startup, Startup Marketing, Strategy

Starting up to Sell (S2S)

In today‚Äôs world, starting a company, finding funding and taking products to market is not tough, but the toughest is to sustain the business. The moment your idea is out in the market, there are a hundred others who will bring similar products with different Business Models. As an Innovator and Entrepreneur, your success depends on how well informed you…

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Startup, Startup Marketing, Strategy


In the army, the Commander of the force should and must understand his position in relation to the enemy. Else, he will not be able to make the most efficient use of his army and his efforts will go in vein. In the similar way, when you are out to sell your idea, you should be equipped to understand where…

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Entrepreneurship, Startup, Startup Marketing, Strategy, Think

Thinking for the ‘app’ markets

In today‚Äôs world, startup‚Äôs are focusing on utilizing technology to bring in elements of convenience to the end user. Strategies for market penetration and consumer usage (downloads) have evolved over the period of time. Few elements of marketing have remained the same and will do so. Word of mouth marketing has a lot of value. Have you tried using this…

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